Branding creative direction and collateral design to support the housing initiatives of five divisions.
• Annual Reports
• Homeownership Sales Kit and Product Sheets
• B2B and Consumer Ads, Print + Digital
• Event Identity Campaigns, Print + Digital
• Report Covers
• Social Media Graphics
Loose, sketch-style illustrations are created for use on a variety of products.
• Greeting Cards for Great Arrow Graphics
• Holiday Mugs for Starbucks
• Children’s Ring Toss Toy for The Museum of Fine Arts Boston Catalog
Designed collateral to support marketing efforts across departments within Timberland – the shoe company known for durable, rugged, footwear and apparel, and dedication to social enterprise efforts. Working with existing brand standards, designed collateral materials including:
• Brand kits conveying core principles of the brand for internal and external use
• Seasonal product catalogs
• Product information posters for internal and retail training
• PRO Boot catalogs, posters and packaging
• Social enterprise quarterly newsletters
• Promotional retail event graphics
As a contributing artist at Puddle Ink, a surface design studio, I create unique, hand rendered illustrations and develop them into bold, graphically simple surface pattern designs. My artwork has appeared on bedding, home décor accessories, pajamas and loungewear, greeting cards, cell phone cases, packaging and posters. Customers include design-driven companies such as Garnet Hill, Great Arrow Graphics, Papyrus, Hallmark, Lindt Chocolate, and The Company Store.
Collateral design to support retail marketing efforts of Lindt Chocolate USA, the North American headquarters of the Swiss brand Lindt Sprüngli. Maintained and expanded branding standards in designing various projects including:
• Evolutionary logo design for Lindt Chocolate R.S.V.P., a home shopping program
• Collateral design for Lindt Chocolate R.S.V.P recruitment materials, sales kit and seasonal product catalogs
• Seasonal consumer direct product catalogs
• Web and email retail promotion graphics
Collateral design to support marketing efforts in the USA for the Scandinavian brand ECCO Shoes of Denmark. Collateral is designed to reflect the sleek Scandinavian aesthetic of the brand for the US market. Projects include:
• Seasonal consumer direct mail for ECCO and their retail partners
• Retail point-of-purchase lifestyle and promotion graphics
• Collateral support for special events at retail partner stores
• Web banner ads
Teresa McCue Fine Art
Modern, clean design solutions showcasing the the vibrant, ethereal work of local Portsmouth, NH fine artist including the design of a typographic logo, annual wall calendars, note card collections and business cards.
Nahcotta Art Gallery & Store
Graphic design support for a vibrant contemporary art gallery and shop that features work by international artists as well as modern design-driven home products, gifts, and art books.
Monthly art show announcements were designed to highlight the uniqueness of each show while maintaining the crisp clean look of the gallery brand.
Logo designs for boutique retail and hospitality businesses include:
• Plante Opticians
• Waterstone Hair Studio & Spa
• Caffé Prego Restaurant
• The Inn on Shore Road
Evolutionary logo design refinement and branding for an outdoor technical performance fabric brand. Designed collateral materials to highlight the recognizable logo and the brand’s relationship with the outdoor sport experience. Implemented new brand standards across multi-lingual collateral materials including:
• Product hangtags for North America, Europe and Asia
• Vertical market presentation folders
• Fabric swatch cards
• Product guides for customers and consumers
• Technical spec sheets in multiple languages
• Seasonal fabric color guides
• Brand communication guide
